Service 01

Online shops with Shopware 6 — for B2B and D2C

We build online shops with Shopware 6 — from a D2C store to a B2B platform with tiered pricing and approval workflows. Planning, build and operation come from one team of PHP developers who understand the code behind the system. New build, relaunch or migration from Shopware 5, Magento and WooCommerce — we take on the whole project, not just the frontend.

Shopware 6B2B commerceMigrationRelaunch
Warehouse aisle with shelving and boxes, warmly lit

Why we work with Shopware

Shopware 6 is built on Symfony — the PHP framework we also use for custom software. As a Shopware agency with a Symfony background, we do more than configure: we develop. Our own plugins, checkout processes adapted to your business, clean extensions instead of core hacks that break at the next update.

On top of that comes what Shopware brings with it: a rule builder for pricing and shipping logic, a Store API for headless scenarios, and a plugin system that keeps extensions updatable. The result is a shop you can keep current without turning every update into a project.

B2B commerce as our main focus

A B2B shop mirrors how purchasing actually works: customer-specific prices, tiered pricing, framework agreements, net prices. We implement that pricing logic in Shopware 6 so that it matches the terms your sales team has agreed — exactly, not approximately.

Then come structures that do not exist in D2C: customer hierarchies with head office and branches, several buyers per account, budget limits, and approval workflows where an order only goes out after internal sign-off. Processes like these decide whether your customers use the shop or carry on ordering by email.

The data behind all of it — prices, customers, stock — usually comes from the ERP. Connecting the ERP is part of the project: our page on interface and API development describes how we build the links between shop, ERP and PIM. The same goes for OCI and punch-out catalogues if your customers order through e-procurement systems.

Off the legacy system

Shopware 5 has reached the end of its life cycle, and many Magento and WooCommerce installations are running on outdated versions. Migrating to Shopware 6 is not an update; it is a rebuild that carries the data across. That is exactly how we plan it: products, customers, order history and media are migrated in a structured way and reconciled before go-live.

A shop relaunch must not cost you visibility. So a complete redirect plan for old URLs, preserving rankings that took years to build, and a tested cutover are standard. The old shop stays up until the new one demonstrably works — not the other way round.

What a shop project with us covers

It starts with a requirements workshop: product range, pricing logic, processes, systems. Out of that comes a plan with a clear scope — you know what will be built and what will not before you place the order.

Our PHP developers do the build: theme, plugins, integrations, on PHP 8 and a current Shopware release, with Redis and Elasticsearch where performance matters. The project does not end there. We run shops on managed hosting in Germany and keep them current with updates and ongoing development. Operation is not a by-product here.

Frequently asked questions

What does it cost to have an online shop built with Shopware 6?

That depends on the scope: a D2C shop with standard processes costs less than a B2B platform with its own pricing logic and an ERP connection. After the requirements workshop you receive a quote with a clearly defined scope — not a guess.

How long does it take to have an online shop built?

Count in months, not weeks. The timeline depends less on the shop system than on data quality, interfaces and the decision paths on your side. We fix a realistic schedule in the project plan — with milestones where you can check progress.

Is it worth migrating from Shopware 5 to Shopware 6?

Yes, and soon: Shopware 5 is no longer being developed, so every new security hole stays open. The migration is a rebuild that carries the data across — products, customers and orders come with you, the accumulated mess in the code does not. Putting the move off costs twice in the end: once for keeping the old system running, and again for the project that has become urgent.

Can Shopware 6 handle complex B2B requirements?

Yes. Tiered prices, customer-specific terms and rule sets come with Shopware; customer hierarchies and approval workflows we build as an extension, matched to your customers' purchasing processes. If your customers order through e-procurement systems, we connect the shop via OCI or punch-out.

Do you take over existing Shopware shops from other agencies?

Yes. We start with a code and system audit; after that you know what state your shop is in and what needs doing first. We then take over maintenance, support and ongoing development — with or without a full relaunch.

More answers in our FAQ

Online shops with Shopware 6 — for B2B and D2C: Let us get specific.

Tell us your starting point — you get an honest assessment, not a sales pitch.

Call Start a project