01 Starting point
An estate agent serves two audiences with opposing interests. Owners are looking for a valuation and a selling process, buyers are looking for properties. A site that funnels both through the same entry point ends up serving neither of them well.
Then there is the rhythm of the business. Properties come in, get reserved and disappear again. Maintenance is typically the point at which agency sites go stale, and a property that sold long ago sends enquiries nowhere.
02 Solution
The site runs on a current WordPress. The navigation keeps the two routes apart: one for owners, with valuation, process and the list of documents needed, a second for buyers, with the property overview and a search profile.
Properties are a content type of their own with fixed fields: location, floor area, number of rooms, energy data and status. Overview, detail page and enquiry form are generated from that. A change of status to reserved or sold takes effect in every view at once.
The energy figures that German property adverts have to show sit in fixed places in the record, so they come out complete for every property. Operation, updates and backups run on our own servers in Germany, and planning and build came from one team.
03 Result
The team can list properties and keep them current itself. The status logic stops sold properties from generating further enquiries, and owners no longer end up in the buyer route by mistake.
Enquiries arrive structured, because the form sits on the property and carries the reference with it. Qualifying a lead now starts before the first phone call instead of after it.