01 Starting point
The website of a valve manufacturer serves several audiences at once. Engineers look for product information, buyers for the way into the shop, applicants for the careers page, existing customers for service. It all sits under one domain and still has to be a few steps away for each group.
Then there is the export share. As soon as content is maintained in several languages, the structure of the editing system decides whether translations keep pace or drift apart. Topics such as sustainability and careers typically change more often than the product section.
02 Solution
The site runs on TYPO3. The page tree keeps products, shop, news, company, sustainability, careers, service and contact clearly apart, and the language versions hang off the same structure. Editors work with a fixed set of content elements rather than free HTML.
The language switch leads to the translated version of the same page, not back to the home page. Contact and service forms are modelled in the system, and the shop is linked as an entry point of its own. Website and Shopware shop stay technically separate and work together editorially.
Operation runs on our own servers in Germany. The TYPO3 installation is maintained up to version 13, caching and image processing run server-side, and security updates come in through fixed maintenance cycles.
03 Result
The editorial team maintains content itself, without tying up development for every change. New language versions and additional sections fit into the existing structure instead of being built as special cases.
Product communication and shop stay separately usable and point to each other. The site can be carried across TYPO3 major versions because it builds on the standard mechanisms of the system and not on one-off fixes.